# Hyphen

> Hyphen is a Portuguese UX consultancy that designs digital experiences and products by combining human expertise with AI. Founded in 2015, Hyphen is headquartered in Lisbon, Portugal, and operates across 4 continents with 130+ team members.

Hyphen (trade name of SPARK2D, Lda) helps companies create better digital products through end-to-end UX services, staff augmentation, and AI-powered workflows. Clients include Accenture, Santander, EDP, Vodafone, KPMG, Millennium BCP, Novo Banco, El Corte Inglés, Cofidis, Fidelidade, SIBS, Via Verde, and Worten.

Hyphen is certified as a Great Place to Work (2024–2025), recognized among the 50 fastest-growing technology companies in Portugal, and is part of the Deloitte Technology Fast 50 Portugal for two consecutive years. It holds the Tech Visa certification from IAPMEI and is a PME Líder 2024.

## Services

Hyphen offers two engagement models:
- **Build a team**: Staff augmentation — embedding UX experts or cross-functional squads within client teams.
- **Start a project**: End-to-end UX project delivery, from discovery to production.

### User Experience
- UX Research: User needs, behaviours and motivations through qualitative and quantitative research methods.
- UX Design: Design thinking applied to create intuitive, user-centered experiences.
- UI Design: Pixel-perfect, accessible visual design.
- Product Design: Full-cycle product design from ideation to production.
- Service Design: End-to-end service mapping and experience improvement.
- UX Writing: Microcopy, content strategy, and interface copy.

### Experience Development
- Front-end Development: User-centric, visually polished front-end implementations.
- Mobile Development: iOS and Android UX-informed mobile development.
- Low Code Development: Rapid solution delivery using low-code platforms.
- Product Management: Product strategy at the intersection of business, tech, and UX.

### Digital Marketing
- Campaign Management: Planning, coordination and optimisation of marketing campaigns.
- Community Management: Audience engagement and brand advocacy.
- Copywriting: Brand narrative and content marketing.

### AI Services
- AI as a UX accelerator: Using AI to speed up research, analysis and iteration.
- AI in UX workflows: Helping organisations integrate AI into UX processes.
- UX for AI-enabled products: Designing clear, usable experiences for products that include AI features — helping users understand, trust and interact with intelligent systems.

## Why companies choose Hyphen
- Fully specialised in UX — deep expertise without generalist trade-offs.
- AI-powered workflows that improve speed and consistency without sacrificing quality.
- Flexible models: from consulting to embedded teams, scaling as needed.
- Competitive pricing: based in Portugal, combining skilled UX talent with AI-optimised processes.
- Track record with large enterprise clients across financial services, retail, telecom, and insurance.

## Leadership
- André Carvalho — Founder & CEO
- Rui Henriques — Head of Operations
- Margarida Fonseca — Head of UX Projects
- Pedro Ribeiro — Head of UX Projects
- Rui Sousa Pedro — Head of Innovation
- Marta Matos — Head of Marketing & Employer Branding
- Andreia Roques — Head of People & Culture
- Nuno Neto — Head of Finance & Corporate Services
- Manuel Machado — Head of Business Development

## Contact
- Website: https://www.hyphenteam.com
- Email: hello@hyphenteam.com
- Phone: +351 217 161 634
- Address: Rua António Champalimaud, Pólo Tecnológico de Lisboa, Lote 3, 1600-514 Lisboa, Portugal
- LinkedIn: https://www.linkedin.com/company/hyphen-team/
- Instagram: https://www.instagram.com/hyphen.team/

## Key pages
- Services: https://www.hyphenteam.com/ux-services
- Case Studies: https://www.hyphenteam.com/case-studies
- About: https://www.hyphenteam.com/about-us
- Insights (blog): https://www.hyphenteam.com/insights
- UX Lab: https://www.hyphenteam.com/ux-lab
- Careers: https://www.hyphenteam.com/job-opportunities
- Contact: https://www.hyphenteam.com/contact-us