AI Content Creation is the future. Here's why.

In a considerable number of industries, AI is being used to produce work that was once the exclusive domain of the human mind. AI is often less expensive than a person, but early adopters are quick to learn that it can't always perform on the same level.

AI and Content Creation are shaping the future for several key reasons, many of which are rooted in efficiency, scalability, and personalization. We’re all worried that it might take our jobs, but why not use it for our own advantage?

This article is a glimpse of how AI and Content Creation – copywriting, for example – can leverage the wit of AI with the human touch of a Content Creator.

What is AI Content Creation?

‍AI Content Creation consists of the process of creating written content using artificial intelligence technology. It involves algorithms, machine learning, customer behavior, and brand nuances to produce copy that’s both engaging and more effective.

The best part of using AI to assist you in your writing is that it works ultra quickly, generating ideas, drafting content, and even optimizing for SEO in a heartbeat.

AI is becoming an integral part of the copywriting world, particularly in industries like marketing, e-commerce, and SEO. It’s estimated that 50-70% of copywriting in these areas already incorporates AI tools, and that number is expected to grow rapidly in the coming years.

How does it work?

Firstly, it learns - programmers train them with enormous data sets. Then, the AI gradually learns to recognize, categorize, analyze, and, ultimately, respond to information.

It attempts to simulate the way a human’s brain works. But the ultimate fact is that it doesn’t write the same way a person does - it just simulates a form of human behavior.

Where can Copywriters use this to their advantage?

• Social media posts

• Product descriptions

• Keywords research

• Hashtag creation

• Blog articles online

How concerned should we, writers, be about the potencial impact of AI on our livelihoods?

As AI gets better, there will be a lot of people incorrectly believing they no longer need copywriters. The real problem is people using it blindly, expecting it to replace skill, experience, and intuition.

Other companies will see your value as a writer and “force you” to get better with their AI tools to stand in tune with the company’s voice. So, yeah, AI is here to stay. Get good at it instead of fighting it.

Writing is not the hard part of copywriting: persuasion, emotion, and storytelling is. It’s thanks to these elements that we evoke emotions in people. AI doesn’t know what moves people: it lacks connection and depth.

Is it a threat?

‍Suppose you’re a writer whose desire is to create powerful narratives and who can understand how AI can support your work. In that case, it’s unlikely that AI can replace copywriters who can adapt and leverage tools, improving efficiency, brainstorming, research, and copy optimization.

It’s all about how you use it.

Adapt and learn.

What can it do for writers?

• It’s fast, data-driven - seo, engagement, tone, style, etc

• It’s great for brainstorming - it gives you options, and all you have to do is tailor them to your tone and voice.

• It can write, optimize, and generate copy at the speed of light - speeds up first drafts, giving you a rough structure for you to refine.

BUT: it doesn’t think. It lacks warmth and intuition; it doesn’t reflect how real writing communicates.

It’s us, humans, who write what makes an impact. But we’re still adapting and evolving, so make sure you’re ahead of the game. Use it to your advantage. Remember: AI is a tool, not a crutch. It can help us with writing tasks, but it will never replace them.

How to use it to your advantage?

• Research

• Create outlines

• Refine an idea or create a better hook

• Use it to get feedback on your writing

• Content gaps

• Summarising large chunks of research

• Grammar correction

• SEO optimization

• Among many other useful things.

What are the pros and cons of using AI tools in copywriting?

Well, of course, let’s get to know the benefits first.

• Scalability: can generate a large volume of content quickly.

• Consistency: maintains a consistent brand voice across all pieces of content.

• SEO Enhancement: optimizes content for search engines.

• Data-driven: tailors content to specific audiences and higher demand.

Now, let’s get to the cons.

• Requires Human Oversight: AI-generated content often needs editing for factual

accuracy, to remove awkward phrasing, and to ensure it matches a brand's specific tone and style.

• Lack of Original Strategy: AI can’t brainstorm original strategy or develop deep, expert perspectives, which is the domain of skilled human copywriters.

• Inability to Convey Emotion: AI struggles to capture the emotional nuances and deeply personal connections that are crucial for truly compelling and memorable writing.

• Fact-Checking and Hallucinations: AI can "hallucinate" or make up information, requiring thorough fact-checking by a human editor.

Funny note: all of the information written above was AI-generated. It’s a summary of what I’ve been saying throughout the article, but my favorite part was the “hallucinations” bit. I thought it was so funny that I just left it as it is.

Also, do you agree?

Does AI “hallucinate”?

A glimpse into the future:

• Low-quality work will be detected by the machine.

• Content will become more about editorial supervision

• AI will replace copywriters IF… those copywriters use AI to half-write their copy.

With this last point comes the ultimate match: human vs machine. Humans can create an emotional shift. Machines - AI, in this case - can create solid sentences, structure them, rationalize them, and reference research to prove an argument.

The most precious piece of advice we can give you, fellow copywriters, is to always double-check and fact-check your AI-generated information.

AI copywriting is the future; it’s not just a phase. It represents the future of content creation.

You just have to really learn how to use it to your advantage so that you can answer this question: Are you writing as a human or as a machine? ;)

If you’re looking for the best content writers/creators, feel free to contact us!

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