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AI in UX research: where it helps, where it harms, and how to use it responsibly

AI in UX research: where it helps, where it harms, and how to use it responsibly

Learn where AI adds value in UX Research, where it creates risk, and how to use it responsibly across planning, recruitment, analysis, and synthesis.

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Accessibility maintenance in a CMS: What a long-term accessibility strategy really needs

Even after initial compliance efforts, accessibility in CMS environments often breaks down as content evolves, teams change, and new features are introduced without consistent guidelines. What starts as a compliant website can quickly lose its accessibility if it is not actively maintained. This article explores the common pitfalls behind this decline and outlines how to prevent it, ensuring accessibility remains consistent and sustainable over the long term.

Hyphen grows above 20% with a focus on international expansion and AI integration

Portuguese company specialized in UX (User Experience) and Product Design continues to establish itself among the fastest-growing tech companies, joining the Deloitte Technology Fast 50 Portugal for the second consecutive year and the FT1000 – Europe’s Fastest Growing Companies, following a 2025 marked by strong international expansion and repositioning.

Accessible mobile UX in 2026: more than WCAG compliance

This article explores why mobile-first should mean accessibility-first, sharing concrete practices for creating accessible mobile UX. Through real stories and practical examples, it shows how accessibility cannot be added at the end — it must be the foundation from the start. It includes 8 essential best practices, from touch targets to testing with assistive technologies, and explains why designing for everyone makes products better for everyone.

Microcopy in UX: Why One Phrase Can Be the Last

Microcopy in UX: how a simple phrase caused confusion — and what it reveals about clarity, trust, and user experience. A real-life example of how small words can make or break digital journeys.

Synthetic users shaping UX research

Discover how synthetic users are transforming UX research. Learn how AI-generated participants speed up discovery, testing, and continuous product insights.

Optimising design workflows with AI

Discover how AI is transforming design workflows. Fromautomating tasks to enhancing creativity, learn how designers can work smarterwith tools like Figma AI and Runaway.

AI content creation is the future. Here's why

AI won’t replace copywriters, but it’s reshaping the craft. Learn how pairing AI’s speed with human creativity can boost impact, sharpen storytelling, and keep writing truly connected.

Empathy UX: writing that connects through design

Empathy isn’t just a mindset: it’s a design process. See how UX writing shaped by empathy can reduce friction, adapt tone, and build real connection across the user journey.