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Hyphen launches full rebrand aligned with new positioning and global strategy

Hyphen launches full rebrand aligned with new positioning and global strategy

press release

Hyphen launches full rebrand aligned with new positioning and global strategy

A Portuguese company specialized in UX (User Experience) and Product Design now has a new visual identity, website, and tagline (Connected by Experience), materializing its evolution into a global end-to-end UX partner.

Hyphen Team

Hyphen Team

All insights

Microcopy in UX: Why One Phrase Can Be the Last

Microcopy in UX: Why One Phrase Can Be the Last

ux writing

Microcopy in UX: Why One Phrase Can Be the Last

Microcopy in UX: how a simple phrase caused confusion — and what it reveals about clarity, trust, and user experience. A real-life example of how small words can make or break digital journeys.

Patrícia Caetano

Patrícia Caetano

Margarida Fonseca and Pedro Ribeiro to lead Hyphen’s new UX Consulting practice

Margarida Fonseca and Pedro Ribeiro to lead Hyphen’s new UX Consulting practice

press release

leadership

Margarida Fonseca and Pedro Ribeiro to lead Hyphen’s new UX Consulting practice

Hyphen launches a new UX Consulting practice led by Margarida Fonseca and Pedro Ribeiro, combining strategy, AI and accessibility to drive real business impact.

Hyphen Team

Hyphen Team

Rui Sousa Pedro joins Hyphen as Head of Innovation

Rui Sousa Pedro joins Hyphen as Head of Innovation

press release

ai

Rui Sousa Pedro joins Hyphen as Head of Innovation

Rui Sousa Pedro joins Hyphen as Head of Innovation to accelerate AI adoption, drive international growth, and shape the future of modern UX.

Hyphen Team

Hyphen Team

Synthetic users shaping UX research

Synthetic users shaping UX research

ux research

ai

Synthetic users shaping UX research

Discover how synthetic users are transforming UX research. Learn how AI-generated participants speed up discovery, testing, and continuous product insights.

Beatriz Lacerda

Beatriz Lacerda

What I learned about building a vision in Product Design at Hatch Conference

What I learned about building a vision in Product Design at Hatch Conference

product design

What I learned about building a vision in Product Design at Hatch Conference

Lessons on building a vision in Product Design at Hatch Conference, using imagination, storytelling and speculative thinking to move beyond the backlog.

Margarida Fonseca

Margarida Fonseca

Optimising design workflows with AI

Optimising design workflows with AI

ai

product design

Optimising design workflows with AI

Discover how AI is transforming design workflows. Fromautomating tasks to enhancing creativity, learn how designers can work smarterwith tools like Figma AI and Runaway.

David Capelas

David Capelas

Digital accessibility collaboration: why copywriters and developers must work together

Digital accessibility collaboration: why copywriters and developers must work together

accessibility

Digital accessibility collaboration: why copywriters and developers must work together

Digital accessibility collaboration between copywriters and developers ensures inclusive products for all users. Learn how teamwork creates accessible digital experiences.

Jéssica Viana

Jéssica Viana

AI content creation is the future. Here's why

AI content creation is the future. Here's why

ai

copywriting

AI content creation is the future. Here's why

AI won’t replace copywriters, but it’s reshaping the craft. Learn how pairing AI’s speed with human creativity can boost impact, sharpen storytelling, and keep writing truly connected.

Jéssica Viana

Jéssica Viana

About UX writing - tips, best practices, and examples

About UX writing - tips, best practices, and examples

ux writing

About UX writing - tips, best practices, and examples

What is UX writing? See 10 actionable UX writing tips, real examples from products, and a free checklist for clear, accessible microcopy.

Ricardo Norton

Ricardo Norton

Hyphen celebrates 10 years with new consulting division, AI focus, and stronger international footprint

Hyphen celebrates 10 years with new consulting division, AI focus, and stronger international footprint

press release

ai

Hyphen celebrates 10 years with new consulting division, AI focus, and stronger international footprint

The Portuguese UX company is now present on 4 continents, with 130 team members, €4.7M in revenue, and plans to grow by 20% in 2025.

Hyphen Team

Hyphen Team

How to integrate the UX writing process in product teams

How to integrate the UX writing process in product teams

ux writing

How to integrate the UX writing process in product teams

UX writing as strategy. Lessons on embedding writers in product teams to improve clarity and trust.

Diogo Penedo

Diogo Penedo

Empathy UX: writing that connects through design

Empathy UX: writing that connects through design

ux writing

Empathy UX: writing that connects through design

Empathy isn’t just a mindset: it’s a design process. See how UX writing shaped by empathy can reduce friction, adapt tone, and build real connection across the user journey.

Diogo Penedo

Diogo Penedo

The design system mindset: how to apply systemic practices to balance efficiency and flexibility

The design system mindset: how to apply systemic practices to balance efficiency and flexibility

design system

The design system mindset: how to apply systemic practices to balance efficiency and flexibility

Learn how to apply the design system mindset in daily work, combining efficiency, design culture, and collaborative design practices.

Pedro Schneider

Pedro Schneider