press releaseHyphen launches full rebrand aligned with new positioning and global strategyA Portuguese company specialized in UX (User Experience) and Product Design now has a new visual identity, website, and tagline (Connected by Experience), materializing its evolution into a global end-to-end UX partner.Hyphen Team
ux writingMicrocopy in UX: Why One Phrase Can Be the LastMicrocopy in UX: how a simple phrase caused confusion — and what it reveals about clarity, trust, and user experience. A real-life example of how small words can make or break digital journeys.Patrícia Caetano
press releaseleadershipMargarida Fonseca and Pedro Ribeiro to lead Hyphen’s new UX Consulting practiceHyphen launches a new UX Consulting practice led by Margarida Fonseca and Pedro Ribeiro, combining strategy, AI and accessibility to drive real business impact.Hyphen Team
press releaseaiRui Sousa Pedro joins Hyphen as Head of InnovationRui Sousa Pedro joins Hyphen as Head of Innovation to accelerate AI adoption, drive international growth, and shape the future of modern UX.Hyphen Team
ux researchaiSynthetic users shaping UX researchDiscover how synthetic users are transforming UX research. Learn how AI-generated participants speed up discovery, testing, and continuous product insights. Beatriz Lacerda
product designWhat I learned about building a vision in Product Design at Hatch ConferenceLessons on building a vision in Product Design at Hatch Conference, using imagination, storytelling and speculative thinking to move beyond the backlog.Margarida Fonseca
aiproduct designOptimising design workflows with AIDiscover how AI is transforming design workflows. Fromautomating tasks to enhancing creativity, learn how designers can work smarterwith tools like Figma AI and Runaway.David Capelas
accessibility Digital accessibility collaboration: why copywriters and developers must work together Digital accessibility collaboration between copywriters and developers ensures inclusive products for all users. Learn how teamwork creates accessible digital experiences. Jéssica Viana
aicopywritingAI content creation is the future. Here's whyAI won’t replace copywriters, but it’s reshaping the craft. Learn how pairing AI’s speed with human creativity can boost impact, sharpen storytelling, and keep writing truly connected.Jéssica Viana
ux writingAbout UX writing - tips, best practices, and examples What is UX writing? See 10 actionable UX writing tips, real examples from products, and a free checklist for clear, accessible microcopy.Ricardo Norton
press releaseaiHyphen celebrates 10 years with new consulting division, AI focus, and stronger international footprintThe Portuguese UX company is now present on 4 continents, with 130 team members, €4.7M in revenue, and plans to grow by 20% in 2025. Hyphen Team
ux writingHow to integrate the UX writing process in product teamsUX writing as strategy. Lessons on embedding writers in product teams to improve clarity and trust.Diogo Penedo
ux writingEmpathy UX: writing that connects through designEmpathy isn’t just a mindset: it’s a design process. See how UX writing shaped by empathy can reduce friction, adapt tone, and build real connection across the user journey.Diogo Penedo
design systemThe design system mindset: how to apply systemic practices to balance efficiency and flexibility Learn how to apply the design system mindset in daily work, combining efficiency, design culture, and collaborative design practices. Pedro Schneider