press release
ai
Rui Sousa Pedro joins Hyphen as Head of Innovation
Rui Sousa Pedro joins Hyphen as Head of Innovation to accelerate AI adoption, drive international growth, and shape the future of modern UX.
Hyphen Team
Our latest post
press release
leadership
Margarida Fonseca and Pedro Ribeiro to lead Hyphen’s new UX Consulting practice
Hyphen launches a new UX Consulting practice led by Margarida Fonseca and Pedro Ribeiro, combining strategy, AI and accessibility to drive real business impact.
Hyphen Team
All insights
press release
ai
Hyphen celebrates 10 years with new consulting division, AI focus, and stronger international footprint
The Portuguese UX company is now present on 4 continents, with 130 team members, €4.7M in revenue, and plans to grow by 20% in 2025. A new consulting unit joins the company's team augmentation services, now offering an end-to-end solution with AI as a key amplifier of human expertise.
Hyphen Team
ux writing
Empathy UX: writing that connects through design
Empathy isn’t just a mindset: it’s a design process. See how UX writing shaped by empathy can reduce friction, adapt tone, and build real connection across the user journey.
Diogo Penedo
ux writing
How to integrate the UX writing process in product teams
UX writing as strategy. Lessons on embedding writers in product teams to improve clarity and trust.
Diogo Penedo
ux research
ai
Synthetic users shaping UX research
Discover how synthetic users are transforming UX research. Learn how AI-generated participants speed up discovery, testing, and continuous product insights.
Beatriz Lacerda
product design
What I learned about building a vision in Product Design at Hatch Conference
Lessons on building a vision in Product Design at Hatch Conference, using imagination, storytelling and speculative thinking to move beyond the backlog.
Margarida Fonseca
ai
Optimising design workflows with AI
Discover how AI is transforming design workflows. Fromautomating tasks to enhancing creativity, learn how designers can work smarterwith tools like Figma AI and Runaway.
David Capelas
accessibility
Digital accessibility collaboration: why copywriters and developers must work together
Digital accessibility collaboration between copywriters and developers ensures inclusive products for all users. Learn how teamwork creates accessible digital experiences.
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Jéssica Viana
ai
copywriting
AI content creation is the future. Here's why
AI won’t replace copywriters, but it’s reshaping the craft. Learn how pairing AI’s speed with human creativity can boost impact, sharpen storytelling, and keep writing truly connected.
Jéssica Viana
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